In the holiday season, Apple’s fiscal first quarter, Mac sales topped $10 billion in three months for the first time ever, and almost reached $11 billion.Īpple is building on that strength with Tuesday’s product launches, which included the Mac Studio, described as having “groundbreaking performance.” In addition, the company introduced a new high-end monitor called the Studio Display for this system or for other Macs to plug into, which seemed built for high-end videoconferencing, a need that the COVID-19 pandemic exposed.Īpple first launched the M1 - a chip it designed in-house, based on an Arm Holdings Ltd.
In Apple’s last fiscal year, Macs surpassed $30 billion for the first time, rising all the way to $35.2 billion in annual sales, up 23% from fiscal 2020. In calendar 2021, the company saw record unit shipments and revenue for the Mac (Apple’s fiscal year ended Sep. “It has ushered in a new era for the Mac.” “Apple silicon has transformed the Mac throughout the past year,” Apple Chief Executive Tim Cook said during the virtual product unveiling from its Cupertino headquarters. Since it launched its own custom-designed semiconductors in late 2020, Apple’s line of personal computers has seen strong double-digit growth, with a boom in PC sales during the pandemic adding fuel to the fire. The new high-end machines will join a Mac renaissance not seen since Steve Jobs returned to Cupertino and launched the iMac in 1998, a major rebirth of the then-moribund Macintosh, while also influencing the rest of the PC industry. During the event, Apple executive Johny Srouji said that a Mac Pro upgrade “will wait for another day,” suggesting we will see that machine get Apple silicon later this year, potentially at the next known Apple event, June’s Worldwide Developers Conference, or WWDC.įull news wrap-up: Apple unveils new Mac Studio with an M1 Ultra chip, along with refreshed iPhone SE and iPad Air Only one Mac costs more than that: the Mac Pro, which was introduced before Apple launched its own chips, at a starting price of $5,999, and is the last of Apple’s main Mac offerings designed around an Intel Corp.
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